Kaleidoscope Festival is WA’s world-­class light and illumination festival which transforms Joondalup City Centre into an extraordinary wonderland of electrifying illumination and art. Mellen Events asked me to create an online experience to capture the excitement of the event, following branding that was being implemented offline. It was important to make sure the design delivered, to ensure that this inaugural event's success would be grand enough to run the event again, which it did in flying colours.
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